My approach to business development and agency marketing is holistic, taking into consideration each part of the customer journey, from awareness and reputation to consideration to sell-in. I draw  from my PR background to craft strategic narratives that reinforce the agency’s credibility and point of differentiation. From my years of client service, I’ve cultivated the art of anticipating and intuiting needs and opportunities. And I pull from my account management experience to build prospecting program processes and teams that make use of the agency’s distributed expertise and skills. 

biz dev ・PR・growth strategy ・brand positioning ・thought leadership・digital strategy・client service